Ask any retail owner what the most important thing is to a new store and their answers will more or less be the same: A huge number of visitors who are interested in their products. With a large number of interested visitors who walk into your store day in, day out, it is tough for any well set up business to do poorly in retail. This very same principle can also be applied to the online world. A website can only make good money if it gets a constant stream of targeted customers. Building on this, by now, everyone should know that having a website that is #1 on Google means huge traffic and huge traffic means huge profits.
With that knowledge in mind, it should not come as a surprise that nearly every business owner will want a website that is #1 on Google for an important keyword. The process of improving the ranking of a website on Google's organic search results page is termed Search Engine Optimization or SEO for short. However, the problem here is how exactly to do it. Getting that coveted #1 spot on Google means competing with everyone else out there. It is never an easy task and many people who are newer to internet marketing commonly make the mistake of trying to rank for a keyword based on how important they think it is. This is an extremely dangerous trap that you should avoid at all costs.
To elaborate upon that, let us now picture that you are in the mortgage loans business. "Buy mortgage loans" seems like an incredible keyword to SEO for is it not? This term is actually far too hotly competed and will require an immense amount of time, money and effort put into it to get to #1 on Google. The current top ranked website is already much too established for you to easily dethrone it. As such, keyword research and selection is actually by far the most vital part of any SEO campaign. Failure to do your homework and pick the right keyword can doom your entire plan right from the very start. It is actually easier to get to #1 on Google for keywords which are still highly targeted but much less competed for. This usually means a longer search phrase or a more uncommon one. However, please remember that #1 on Google for a less popular keyword still means more traffic overall than #50 on Google for the most popular keyword in the world.
With that in mind, getting your company website or business page to #1 on Google is no longer a pipe dream and can soon turn into reality. The next step will be to work closely together with an experienced SEO professional that can help you achieve just that. SEO is a skill that requires a high level of technical knowledge and ability. Do not always go for huge SEO companies who might simply put a new trainee in charge of your account. Find out who exactly is doing the SEO for you and test his knowledge a little.
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